International Fashion Trading House — Dubai
SER. To be, beautifully.
From Dubai, with quiet confidence — curating women's fashion across the GCC, Europe, and Latin America.
The House
Three quietly considered divisions.
About SER
Founded in Dubai in June 2025 on a simple conviction — that what a woman wears is an extension of who she is.
Reach
Markets we serve.
A trading house positioned at the meeting point of four continents, supported by Dubai's transparent free-zone framework.
Gulf
UAE · KSA · Kuwait · Qatar · Bahrain · Oman
Europe
Spain · Italy · France · Netherlands
Latin America
Argentina · Chile · Mexico
North Africa
Morocco · Egypt
In good company
ATELIER MILANO
MAISON BARCELONA
CASA BUENOS AIRES
STUDIO PARIS
RIVA AMSTERDAM